Punto suave was born in Mexico in 2011, with a focus on the distribution of professional hair products for beauty salons. In 2017 it extends to Panama, where it develops the idea of offering Mexican, sustainable, natural, organic and low pollution brands, first to selected stores and salons, and then through its online store.
PS is cosmetics inspired; in the origin of things, nature and ancient wisdom to offer products with modern results. It is guided by that commitment by sourcing and distributing skin care brands with natural and non-toxic ingredients to ensure their purity, efficacy and safety. PS is the proud creator of the elysian beauty brand and distributes Mexican brands such as Nada Naturals, LeChulier and Santa Madonna in Panama.
PS continuously strives to reduce the emission of waste: looking for "naked" products, with consciously produced or reusable packaging.